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Articles in the iPad App Guides Category

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[28 Aug 2011 | No Comment | 1,869 views]
250 Million Tablets By 2017

Statspotting is reporting that some 250 million tablets would be sold by 2017.
We spotted this today:
“Shipments of consumer media tablets like the Apple iPad are expected to approach 250 million units in 2017, a report from In-Stat suggests. While analysts at In-Stat see tablet adoption growing rapidly over the next six years, even a number as large as 250 million is conservative when considering the estimates other firms have recently reported. ”
Source: Statspotting

iPad App Guides »

[14 Mar 2011 | No Comment | 1,677 views]
Half A Million iPad2s Sold On Day One

Statspotting is reporting that Apple has sold more than Half a million iPad2s this saturday.
“While we’ll wait for Apple’s official word on this one, we have some solid estimates from Piper Jaffray: 500,000 iPad2s have been sold on a single day (saturday).”

iPad App Guides »

[8 Mar 2010 | No Comment | 1,442 views]

Martin Langeveld, a longtime newspaper executive who is now engaged in marketing, public relations and strategic planning,  has written a whitepaper on iPad strategies for Publishers.
Here is the part we liked the most:

We’re only at the beginning of understanding what’s possible on iPad et al. Early concepts like the Sports Illustrated demo are heavily rooted in print, lacking hyperlinks or social functionality. At some point, we should expect a new kind browser created especially for tablets, significantly different from standard browsers, that enables easy touch navigation to let people move …

Featured, iPad App Guides, Opinion »

[4 Mar 2010 | No Comment | 1,708 views]
Free ebooks: Do they result in higher print sales?

We have written quite a bit about the economics of ebooks – here, here and here. In fact we had mentioned in one of our earlier posts:
This analysis ONLY considers sales through Apple’s iBookstore. We’ll assume that sales elsewhere will have no impact on our calculations (obviously wrong, but for now, we can go ahead. we’ll cover this particular assumption in a separate post).
Now, thanks to a news tip from Simon Owens at Bloggasm, we can do that. More or less.  In a paper titled “The Short-Term Influence of Free Digital Versions …

Headline, iPad App Guides »

[1 Mar 2010 | No Comment | 1,322 views]
E-Book Pricing for iPad: The Math

We had discussed the pricing of eBooks at length some time back – The economics behind Apple’s iBookstore. From a publisher’s point of view, the NYTimes makes a case today. Taking the case of a $12.99 eBook, the split they come up with is: $3.90 for Apple, $9.09 for the publisher. The author royalty is calculated as $2.27 to $3.25. This leaves $4.56 to $5.54 for the publisher (assuming 50 cents for digitising the book, and 78 cents in marketing costs).
Source: Math of Publishing Meets the E-Book
This comment summarizes the …

iPad App Guides »

[25 Feb 2010 | No Comment | 4,929 views]

Some facts on Steve’s Devices.
For the quarter ended Dec 31, 2009:
1. Number of iPhones sold: 8.7 million
2. Number of Macs sold: 3.4 million
3. Number of iPods sold: 21 million.
4. Apple Quarterly Revenue: $15.68 billion
5. Apple Net Quarterly Profit: $3.38 billion
6. Earnings – $3.67 per diluted share
7. Cash generated in quarter: $5.8 billion

iPad App Guides, iPad App Reviews »

[22 Feb 2010 | No Comment | 2,471 views]

We found a very good presentation on designing for the iPad, by Evan Doll, a former Apple employee. Have Fun!
Stanford CS193P – Designing for iPad
View more presentations from Evan Doll.

iPad App Guides »

[19 Feb 2010 | 2 Comments | 1,551 views]

We are sure you heard of the Indian iPad Killer, ADAM from Notion Ink. Below, we list the top5 reasons why ADAM will eat Apple – Apple’s iPad, to be specific.
(Watch this video, for a quick overview)
1. The Pixel Qi transflective display – three modes – full color, black & white, and e-paper mode. auto-switch to power-saving mode (when used to do plain documentation stuff) and black and white (in sunlight)
2. 180 degree Swivel Camera – You can take snaps of others plus of yourself (so you can do videoconferencing)
3. …

Featured, iPad App Guides »

[18 Feb 2010 | 6 Comments | 30,225 views]
The economics behind Apple’s iBookstore

1. For our analysis, we have taken the case of a book thats released in hardcover as well as the iBookstore. We have assumed the list prices to be: $26 for the hardcover, and $14.99 for the eBook on iBookstore on the iPad.

2. We have assumed that the new “agency model” will be used for all books sold on the iBookstore for split of revenue between Apple and the Publishers.

iPad App Guides »

[17 Feb 2010 | No Comment | 1,573 views]

Consumer data related to Book sales is what makes Amazon, well, Amazon. Mining that data has a direct impact on what Amazon does on a daily basis. Well, for the iPad, Apple apparently wants to own that data and not share anything other than sales volume with Publishers. Now what would drive the Publishers’ marketing efforts, in the absence of such data?
But the good thing is, unlike the early days of Amazon when it was collecting all that data, today, everyone understands the importance of data. Hell, publishers would take …