Articles Archive for May 2011
Rolling Stone Co-Founder Jann Wenner says Magazines’ Rush to iPad Is ‘Sheer Insanity and Insecurity and Fear’. Successful Migration to Tablet Editions Will Take ‘Decades,’ he said in an interview with AdAge.
“Be attuned. Get ready to make the moves. Be adept at moving quickly to the changes. But to rush to throw away your magazine business and move it on the iPad is just sheer insanity and insecurity and fear. And because it coincided with the ad recession, they conflated the two events until they themselves believed that magazines are …
“The iPad has already gotten the go-ahead from the FAA as a replacement for paper flight charts and maps, and now Alaska Airlines has become the first major US airline to hop on board the paperless bandwagon. While it’s not quite ready to ditch paper navigation charts just yet (though that is under consideration), the airline has announced that it will be replacing its traditional flight manuals with iPads, which will be loaded up with the GoodReader app and PDFs of 41 different manuals and other materials. ”
Apple is now the world’s most valuable brand.
“Apple is now the hottest property in terms of consumer goodwill, earning an estimated valuation of $153.3 billion and leading a pack that includes the likes of Coca-Cola, BMW, HSBC, and Disney. The tech sector had a very strong year as a whole, with Facebook’s brand improving in value by a staggering 246 percent (to $19.1b) and Amazon becoming the world’s most valuable retailer (at $37.6b) in spite of having no actual stores. Sadly, there were some downers too, as Nintendo …
Amazon recently announced that it will sell an advertising supported Kindle for 114 USDs. Thats a price cut of 25 dollars, and Amazon gets to show ads on the Kindle home screen and some screensavers. Whats the mathematics behind this move?
Lets see. We’ll use 2011 projected numbers of 8 Million Kindles, and assume that Amazon will sell some 6 Million Ad-supported Kindles in 2011. Or, ignoring holiday effects etc. 1.5 Million Kindles every quarter.
Although we have no user surveys to support this, we shall assume that an average user sees …