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What happens to the Kindle Reader App now?

4 February 2010 1,730 views No Comment

We are surprised at how nobody is talking about the most strategic piece in the Amazon-Apple equation, the Amazon Kindle Reader App, which is available for the iPhone and iPod Touch. Will it be available for the iPad. Strangely, the answer depends on what Amazon likes more – selling eBooks or selling Kindles.

Amazon has a failry easy choice to make. If it makes an iPad version of the Kindle Reader app, it will definitely sell more eBooks on the Kindle store, since there will now be more devices where you can read the eBooks. However, if Amazon chooses to stop improving that app or making one for the iPad, then it will probably sell more Kindles (people would want to buy eBooks at a cheaper cost, and more importantly, Kindles will be (more or less) exclusive devices to read Amazon eBooks.

Amazon can actually go one step further, and completely focus on building a proprietary eBooks ecosystem around the Kindle alone. That move might be a masterstroke or a disaster, depending upon how well the next version of Kindle turns out to be. But like we mentioned before, this is unknown terrain for Amazon, they better tread carefully.

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