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What is Amazon’s Core Asset?

17 February 2010 1,574 views No Comment

Consumer data related to Book sales is what makes Amazon, well, Amazon. Mining that data has a direct impact on what Amazon does on a daily basis. Well, for the iPad, Apple apparently wants to own that data and not share anything other than sales volume with Publishers. Now what would drive the Publishers’ marketing efforts, in the absence of such data?

But the good thing is, unlike the early days of Amazon when it was collecting all that data, today, everyone understands the importance of data. Hell, publishers would take a lower percentage cut of the revenue in exchange for that data, on the iBookstore. Well, Apple is not going to give away that data, just like that. Not any time soon.

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