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OneForty and iTunes App Store: Do They Intersect?

23 February 2010 1,942 views No Comment

“Well, its just an app directory” – this was our initial reaction to OneForty. Then the iPad came along. Then, the iPad app fever began. Then, (in an unrelated development) Twitter said it plans to make money. That got us thinking: can we think of a scenario where OneForty and the iTunes App Store would truly intersect? (Read on to see what we mean by ‘true’ intersection).

At its core, the iTunes App Store is primarily a “device-driven”¬†ecosystem. You take out the device, and nothing makes sense (well, more or less). OneForty, on the other hand, is a “platform-driven” ecosystem. Its a huge bet on Twitter. Take out that platform, and nothing makes sense (again, more or less). An iTunes App Store in the absence of Steve’s devices is conceivable, and similarly, OneForty as an app platform for a different communication platform is conceivable as well. Conceivable? Yes. Probable? No.

So we asked this question: Will a device-driven ecosystem and a platform-driven ecosystem truly intersect at some point? That brings us to the definition of ‘true intersection’. Today, you can see tonnes of “for the iphone” apps on OneForty. With the link “Get this from iTunes” – thats not the intersection we are talking about.

Picture this: you select an app on OneForty, choose the “devices” you need that on – or better still, choose the “experiences” you want for that app – example: select one or more of the following: 1. Native Experience (Win) 2. Native Experience (Mac) 3. Touch Experience (Smartphone-Win) 4. Touch Experience (Smartphone-Mac)5. Touch Experience (Tablet-Win) 6.Touch Experience (Tablet-Mac) – then pay for all that on OneForty, in one shot. OneForty of course takes care of the rest (pay iTunes ? / Google / MS).

Why is OneForty at the center in this scenario? Because its NOT device-driven. User requirements are NOT device-driven. They are context-driven (e.g. at home, in a coffee shop) – today, a device is the closest proxy we have to represent the user’s context.¬† Targeting apps to devices, and not experiences, is actually unfortunate.

If you feed “Goto Movie” on your PC before you leave home, your PC at home must communicate with the smart device in your car, which should communicate with the smartphone in your hand which should communicate with your iPad in your bag. Seemless integration based on what you want to do should be the intended result. Today, the one platform that exists that is closest to “whats happening” is, Twitter. Which is the one reason OneForty is at the center of all this.

So back to our question – OneForty and iTunes App Store: Do They Intersect? We think they do. Truly.

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