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iPad Strategies for Publishers: Martin Langeveld Whitepaper

8 March 2010 1,390 views No Comment

Martin Langeveld, a longtime newspaper executive who is now engaged in marketing, public relations and strategic planning,  has written a whitepaper on iPad strategies for Publishers.

Here is the part we liked the most:

  • We’re only at the beginning of understanding what’s possible on iPad et al. Early concepts like the Sports Illustrated demo are heavily rooted in print, lacking hyperlinks or social functionality. At some point, we should expect a new kind browser created especially for tablets, significantly different from standard browsers, that enables easy touch navigation to let people move around not only from page to page as they have been for 15 years, but more easily from topic to topic, person to person, place to place, idea to idea.
  • Indeed.

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