Television and the iPad
For the Cable industry, the implications of more capable, mobile devices are too high to ignore. For one, they do not want to look like the big music labels – they reacted late, only to realize that they didnt have a say anymore on how THEIR content gets distributed. As one would expect, the cable guys are smarter.
We are not going to talk about Hulu – which we know, has an iPad app in the works - we are talking Live TV here, on your iPad. Will that happen, and if yes, how?
The cable guys came up with a quick fix, one so technologically simple that you don’t have to be a geek to get it: Viewers can watch shows for free, but only if they’re cable subscribers first. In other words, as long as you tap a subscription code into your device—any device—you can watch anything you want, whenever you want.
Source: Businessweek. We need to look at this whole thing from the perspective of the most important yet least discussed player : the content creators. For them, the equation is simple: Cable and Satellite is where they make all their money from today. Its easy for them to say ‘No’ to the new online folks whose vision is to source content from them and basically replace cable and satellite over a period of time. But if the cable or satellite companies make a move like that – they basically have no choice.
So on the iPad, Live TV might take some time to arrive – but it most definitely will. But the future is in realising the potential of an interactive device like the iPad and tailoring content for that – which will happen, fairly soon. Look forward to the day when you can ‘touch’ and vote for American Idol, on the same screen where you are watching it live.