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Amazon,MacMillan and the iPad

2 February 2010 1,976 views One Comment

This weekend Amazon did something silly – it pulled all Macmillan Books from its online stores, and then, relented and reintroduced them again. The summary of the dispute is this: Today Amazon forces the publishers to price all eBooks on the Kindle at $10. Macmillan wanted to change that to $15. Hence all the drama.

Our interest, of course,  is the impact of this weekend’s events, on the iPad. As we know, Macmillan is one of the publishers that have signed up for selling eBooks on the iBookstore. Just remember this: Apple gives complete freedom to publishers for setting the price of their eBooks on the iBookstore.

1. By choosing to enforce 99c pricing for songs on iTunes and choosing NOT to enforce pricing on iBookstore, Apple has demonstrated an unbelievable understanding of the difference between the music business and the publishing business. In one stroke, this gives the iBookstore a “preferred eBookstore” status, one that technically belongs to the Kindle.

2. iPad is slowly becoming the “monster in the head” for all decision-making heads in the publishing business. This is a great situation to be in, and the iBookstore will be a killer app even before its born.

3. For the iPad specifically, whats going to be interesting is how would publishers price iBookstore versions? And what we are interested in is (and we will address that in a separate post), of course, what happens to the Kindle eBook reader app for the iPhone – will there be an iPad version for that and how will that reading experience be, compared to the iBookstore, etc.  People are already talking about it – will the kindle reader app be available for the iPad – and we will write about it soon.

See you soon!

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One Comment »

  • junior said:

    This is a test comment

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