Wired Magazine’s iPad Edition Goes Live
You can now read Wired Magazine on the iPad – in Magazine format, not just the articles we do today, on Wired.com. Its a huge step for Wired, to embrace the tablet so completely – and is definitely a big win for the iPad.
The tablet is our opportunity to make the Wired we always dreamed of. It has all the visual impact of paper, enhanced by interactive elements like video and animated infographics. We can offer you a history of Mars landings that lets you explore the red planet yourself. We can take you inside Trent Reznor’s recording studio and let you listen to snippets of his work in progress. And we can show you exactly how Pixar crafted each frame of its new movie, Toy Story 3.
To deliver this rich reading environment, we’re using new digital publishing technology developed by Adobe. The yearlong effort, spearheaded by Wired creative director Scott Dadich, will allow us to simultaneously create both the print magazine and the enhanced digital version with the same set of authoring and design tools.