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Meet the new iPad App Powerhouse: Microsoft

1 August 2010 6,696 views 3 Comments

Seriously, that could be Microsoft’s next move: go ahead and embrace the iPad. They have a strong team of mac developers, and there is no reason why they shouldnt build tonnes of apps for the iPad.

Yes, you heard me, Microsoft should start making iPad apps. And why not? They’ve already got a stable of people from the former Mac Business Unit within the Office group that already know how to develop in XCode.

They can create a native version of Entourage with no-nonsense enterprise Exchange integration, as well as Word, Excel and PowerPoint for the iPad so we don’t have to continue to suffer through iWork or go through other 3rd parties for Office file viewing and editing like QuickOffice. They also can create apps that allow for better tie-in of corporate Intranet applications which use Microsoft technologies, such as Sharepoint.

Source: ZDNet

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  • plm said:

    I don’t believe there is any way Microsoft is going to give Apple revenue through the App Store. The only option left would then be to provide free Apps and I just don’t see MS going that direction.

  • junior said:

    Well, Microsoft might go with the free apps option, basically dropping off customers at some place where they pay only MS

  • Steve Pye said:

    It’s really not a bad suggestion at all. The whole idea of sharing revenue with Apple is not a problem for Microsoft at all: remember that Microsoft invested $150 million in Apple last decade to bring them where they are right now. It’s actually a healthy love/hate relationship. They aren’t the competition everyone thinks they are. Microsoft focuses on software, Apple focuses on hardware. While there’s minor cross-over, the competition is legitimate as they’re each fueled by the other. Providing the right cross-over features is essential.

    Apple wisely adds support like Exchange, so that enterprise users will be attracted to the iPhone, and can integrate Macs into the network. Microsoft provides MS Office for the Mac. Enterprises run largely on Microsoft technology: server platforms, and business enterprise solutions. But certain key users have varying needs: like graphic designers who prefer Macs. By making a key productivity tool like Office compatible on the platform and adding Exchange support, Microsoft and Apple both win, and users feel like they have choice. Microsoft really doesn’t care about a handful of users running Macs in an enterprise, because every computer is still running Microsoft software, either Office, or through the server licenses to products like Exchange and SQL Server, which is what Microsoft really cares about.

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